News

"This guest column comes from Alex Heiche, founder and CEO of Sound Royalties: Artists today face a paradox: unparalleled access to audiences, but intense competition for their attention. Long gone are the days of hounding passers-by and A&Rs with mixtapes and EPs. In the age of social media and streaming, it …"

"Alex Heiche, founder and CEO of Sound Royalties, used his keynote speech at the Music Managers’ Forum’s Manager Summit 2025 to highlight the major shifts in what makes an artist investable. Here, he sets out the shift in what makes a good investment… In music, what makes someone investable?  For decades, …"

"Sound Royalties, the pioneering provider of creator-friendly financing for music and entertainment professionals, has further expanded its platform with the launch of a new TV production financing solution. The latest service from Sound Royalties, which has a more than 10-year track record in providing flexible financing for the music sector and …"

"More money has flowed into the music business ecosystem over the past decade, thanks to factors ranging from the rapid integration of tech solutions into our industry to the recognition of royalties as a viable asset class. This is promising for long-term growth, but it’s important that artists are receiving …"

"The Money Behind The Music Capital is flooding into music rights—and not just for the major players. Panels like “Indie Music Rights: Major Money Moves” and “Investing In Music’s Future” demonstrated how royalty-backed financing and catalog optimization are being extended to mid-tier and independent artists. Companies like Sound Royalties and …"

"The music industry knows Sound Royalties for its financing deals for musicians and rightsholders. Now it is expanding its ambitions to the online-video world. The company has launched ‘YouTube Financing’ which will offer cash advances to YouTubers who are earning money from the platform’s ad revenue-sharing system."

"Sound Royalties, the music industry’s leading finance firm supporting music professionals and music rights holders, has launched a powerful new funding solution for digital content creators: YouTube Financing. Tailored specifically for YouTubers generating monthly income from Google AdSense revenue, this innovative offering delivers upfront cash advances without requiring creators to …"

"Streaming is a dominant income source for music creatives and has redefined the process of becoming a signed, successful professional musician. What was once an industry led by physical sales and radio airplay is now driven by DSPs, social media, and digital content monetization. As a result, the music business …"

"Barbara Ocasio – Executive VP of Operations Allison Portlock – Executive VP of Marketing Sound Royalties, which provides advances to artists, songwriters and even music companies based on their income streams, celebrated its 10th anniversary in 2024. “Over this past decade, we have built a company trusted by music creatives …"

"Allison Portlock has been promoted to Executive Vice President (EVP) of Marketing at Sound Royalties. Since joining the company in 2018, Portlock’s efforts have been key in driving significant annual growth, launching new services including Tour Financing and Bridge Financing, expansion into international markets, and the company’s no-cost, no-fee funding programs launched during …"

"The music industry has always been about creativity, passion, and connection. These are the lasting threads that unite our global industry. Yet recently, the money that supports the music lifecycle from creation to consumption has shifted dramatically. We know, because at Sound Royalties we’ve been a leader at the forefront …"

"Sound Royalties has promoted Allison Portlock to executive VP of marketing, “recognizing her pivotal role in the company’s growth,” according to the announcement. Since joining the company in 2018, Portlock has been instrumental in the launch of new services like tour financing and bridge financing, expansion into international markets, bespoke programs for Financial Literacy Month and …"

"Sound Royalties, the leading provider of music and entertainment industry financing, announces Allison Portlock’s promotion to Executive Vice President (EVP) of Marketing, recognizing her pivotal role in the company’s growth. Since joining the company in 2018, Portlock has been instrumental in driving growth, innovation, and industry recognition, solidifying Sound Royalties’ …"

"Industry Leading Finance Company is Offering No-Cost, No-Fee Royalty Advances for Music Creatives and Royalty Rights Holders Affected by the Wildfires Los Angeles, CA – January 15, 2025 – Sound Royalties, the music industry leader in royalty financing is launching a new Wildfire Relief Program designed to support music creatives …"

"Music finance firm Sound Royalties promoted Allison Portlock to executive vp of marketing and Bryan Fried to director of royalty analysis. Portlock, who has been with Sound Royalties since 2018, most recently as vp of marketing, is based in West Palm Beach, Fla. and reports to Michael Bizenov and Alex Heiche. As a key executive team member, …"

"The music industry has always been about creativity, passion, and connection. These are the lasting threads that unite our global industry. Yet recently, the money that supports the music lifecycle from creation to consumption has shifted dramatically. We know, because at Sound Royalties we’ve been a leader at the forefront …"

"Sound Royalties has been a resource for the music industry for 10 years, advancing money to artists, songwriters, producers and other entities against their royalty income streams. And if there is one message that the company consistently emphasizes, it’s that Sound Royalties doesn’t use clients’ music rights as collateral, so …"

"The latest edition of Music Week takes a deep dive into the fast-paced royalties sector. In a special report, a number of the market’s leading players delve into the biggest opportunities and challenges for the scene while debating where it is heading next. "

"Sound Royalties, the music industry’s leading finance firm, is celebrating its 10th anniversary, marking a decade of growth and innovation in providing creative-friendly funding solutions for artists. Since its 2014 launch, Sound Royalties has redefined music finance through flexible funding options that never put copyright ownership at risk."

"Industry Leader Redefines Funding for Creatives, Continues Expanding Innovative Services Globally  Sound Royalties, the music industry’s leading finance firm and a subsidiary of GoDigital Media Group, is celebrating its 10th year in business, marking a decade of innovation and growth in providing creative-friendly funding solutions. Since its 2014 launch, Sound …"