Alex Heiche, founder and CEO of Sound Royalties, used his keynote speech at the Music Managers’ Forum’s Manager Summit 2025 to highlight the major shifts in what makes an artist investable. Here, he sets out the shift in what makes a good investment…
In music, what makes someone investable?
For decades, the answer was simple: catalogues. Evergreen music that showed up neatly in a spreadsheet.
But today “investability” is bigger than that. It’s about a person. A story. A community. An audience that doesn’t just listen… they believe. Investors have started to see a shift in what makes a good investment. It isn’t just about past earnings anymore; it’s also about future potential.