Octiive, a leading global music distribution and artist services platform, today announces a strategic collaboration with Sound Royalties, a pioneering music finance company, to provide independent artists with access to upfront funding based on their royalty earnings.
As independent artists continue to build sustainable careers outside of the traditional label system, access to capital remains one of the biggest barriers to growth. Through the relationship, Octiive artists can now unlock advances ranging from $1,000 to over $75 million for top-performing catalogs, enabling them to invest in recording, marketing, touring, team development, and more, without giving up ownership of their music or future creative control.
Via the new collaboration, Octiive’s community of more than 20,000 artists and 3,000 labels worldwide now has direct access to Sound Royalties’ services, integrated directly into the Octiive platform. The offering is backed by a decade of experience funding musicians across genres and career stages, with Sound Royalties having deployed $135 million to artists and rights holders globally last year.
Designed to meet artists at every stage of their careers, the offering includes two pathways:
• Sound Royalties AdvanceNow: smaller, expedited advances tailored for emerging artists generating between $1,000 and $5,000 annually.
• Sound Royalties Advances: larger advances for artists earning over $5,000 per year.