“Taylor Swift’s catalog of music reigns supreme in both the digital and terrestrial radio formats, seemingly amassing an average of over 4 billion streams and 1.2 billion in airplay impressions per quarter in the U.S. alone during 2022 and 2023,” Alex Heiche, CEO and founder of Sound Royalties, told CBS MoneyWatch.
Her re-records, plus a forthcoming album will only increase the value of her catalog in the future.
“The ongoing demand for her music across all platforms is fueled by strategic re-recordings of albums, a catalog-spanning Eras tour, and her pop culture presence,” he added.