Meet Some of Our Client Services Team
Upon recognizing the sizable need for funding options that cater to music professionals and allow creatives to retain their copyrights, Alex Heiche founded Sound Royalties in 2014 and serves as the company’s Chief Executive Officer. His innate passion for music and strong roots in the music industry have contributed to the firm’s success.
Alex is a strong and outspoken music advocate, defending the rights of songwriters, producers and artists, as well as the importance of those in the creative world being fairly compensated for their work while retaining their music rights and royalties. Alex possesses decades of experience in providing funds and finance raising strategies to large annuity recipients, professional athletes, songwriters and artists. He has worked with leading music industry professionals, including GRAMMY Award winners, platinum recording artists and notable music industry executives in every genre, always with the utmost discretion and privacy.
Prior to founding Sound Royalties, Alex held executive roles in high-tech software and specialty finance firms, including ICARUS Corporation, a worldwide Artificial Intelligence engineering software to petrochemical, chemical, and nuclear power plants; OC Systems, enterprise-wide application monitoring systems, and software development testing/debugging tools; Zero-G, weightless flights for entertainment, research, education, and filming purposes; and Living Nexus, software utilized for large Real Estate Investments Trust’s with Net Asset Values over $1 billion.
As a respected thought leader in the music business, Alex has shared his knowledge and insight at many industry events including GRAMMY Week, the Sync Summit and the Los Angeles Digital Content Marketplace. Additionally, Alex’s expert opinions have been featured in top publications such as Billboard, Music Business Worldwide, The Tennessean, Music Connection and Digital Music News.
Alex graduated with a Bachelor of Science from the University of Maryland, College Park. He is a co-owner of Studio Bank in Nashville, TN, and a lifetime member of the Songwriters Hall of Fame and Nashville Songwriters Association International.
President of Sound Royalties, Michael Bizenov, is a highly skilled executive with extensive
experience in finance, strategic planning, and business development. Bringing a principled
entrepreneurial management style to the company, Michael leads our innovative business,
helping to shape its vision and lead its continued growth.
Over the course of his distinguished career, Michael has successfully built and grown several
companies, and has a proven track record of taking many promising businesses to the next
level. Utilizing a diverse background in financial services, business strategy, management
development and more, he is renowned not just for his keen acumen in planning and strategy,
but also for his relentless commitment to effectively executing upon business plans that foster
growth and success.
Previously, Michael was a consultant for UBS and Litchfield Road Consulting, where he provided
senior advisory support on business and strategy development, program implementation,
financing, and overall business transformation. Prior to that, he spent 20 years in various
executive roles at Sterling National Bank, helping grow the bank’s assets from under $1 billion
to $15 billion and culminating his tenure there as the institution’s President of Consumer
Michael’s passion for music began at a young age when he learned to play the drums, and
carries on today as an avid supporter and fan of a wide variety of music and the people who
create it. Michael is also active in many community and charitable activities, including creating
and leading a teen leadership development and mentoring program at a community center in
Queens, NY, work as a trustee in various not for profit organizations, and serving as a long-time
youth basketball coach and a board member of his local Catholic Youth Organization.