Streaming is a dominant income source for music creatives and has redefined the process of becoming a signed, successful professional musician.
What was once an industry led by physical sales and radio airplay is now driven by DSPs, social media, and digital content monetization. As a result, the music business model has changed beyond just how music is consumed. Today, labels and publishers – who were once the primary developers of new talent – wait until artists have built credible momentum before stepping in.
This paradigm shift has placed a lot of responsibility on the music creators themselves. In order to succeed, today’s artists and creatives also have to think and act like entrepreneurs.