Sound Royalties has promoted Allison Portlock to executive VP of marketing, “recognizing her pivotal role in the company’s growth,” according to the announcement. Since joining the company in 2018, Portlock has been instrumental in the launch of new services like tour financing and bridge financing, expansion into international markets, bespoke programs for Financial Literacy Month and Financial Wellness Month, and the company’s no-cost/ no-fee funding programs launched during Covid and for the Los Angeles wildfires.
“I’m thrilled to recognize Allison Portlock on her well-deserved promotion to the Sound Royalties’ executive team,” said founder-CEO Alex Heiche. “Her dedication, creativity, and strategic insight have elevated our presence and impact across the music ecosystem. I’m confident that in her new role, Allison will continue to lead with the passion and ingenuity that have made her an integral part of our success.”