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meet Alex heiche - Music Industry Quarterly

Alex Heiche is not your average finance guy. He’s a modern-day music advocate who has racked up more airline miles than George Clooney in Up In The Air. He’s everywhere that music is, and music is everywhere he is. Why? Because his idea of music financing is perfectly tailored to fit the needs of each unique music creative, in a way that allows them to retain their copyrights, earn pass-through income, and have the freedom to create more music, on their terms. His company, Sound Royalties, is changing the landscape of music financing in radical ways and leading a massively overdue paradigm shift in how creatives receive funding.