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Billboard Pro Spotlight Live Virtual Event: Music and Money

Dominican rapper and dembow star El Alfa has signed a multi-million deal in the eight figures with music industry finance firm Sound Royalties.

After evaluating El Alfa’s revenue streams, Sound Royalties will advance El Alfa the sum of money ahead of his upcoming tour and album, El Rey Del Dembow — set for release Oct. 19 on his own El Jefe Records. The advance contemplates the full range of El Alfa’s income, including his catalog, his upcoming recordings, his streaming numbers and his tour income.